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E-commerce patterns in South Asia : a look beyong economics

Kshetri, Nir; Dholakia, Nikhilesh - In: Journal of Asia Pacific business 6 (2005) 3, pp. 63-79

Persistent link: https://www.econbiz.de/10003230108

Global e-commerce and online marketing : watching the evolution

Dholakia, Nikhilesh (contributor); … - 2002

Persistent link: https://www.econbiz.de/10001535293

Internet and electronic markets : an economic framework for understanding market-shaping infrastructures

Dholakia, Nikhilesh; Dholakia, Ruby R.; Park, Myong-ho - In: Internet-Marketing : Perspektiven und Erfahrungen aus …, (pp. 38-54). 1999

Persistent link: https://www.econbiz.de/10001441648

Consumer Subjectivity in the Age of Internet : The Radical Concept of Marketing Control Through Customer Relationship Management

Zwick, Detlev; Dholakia, Nikhilesh - 2006

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of the databases and related...

Persistent link: https://www.econbiz.de/10014066179

Global e-commerce and online marketing : watching the evolution

Dholakia, Nikhilesh (contributor) - 2002

Persistent link: https://www.econbiz.de/10004772968