Consumer Subjectivity in the Age of Internet : The Radical Concept of Marketing Control Through Customer Relationship Management
Year of publication: |
2006
|
---|---|
Authors: | Zwick, Detlev ; Dholakia, Nikhilesh |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Internet | Electronic Commerce | E-commerce |
-
Online trust and the importance of interaction
Papadopoulou, Panagiota, (2018)
-
Barrichello, Alcides, (2023)
-
Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei, (2019)
- More ...
-
Technology, consumers, and marketing theory
Dholakia, Nikhilesh, (2010)
-
Strategic database marketing : customer profiling as new product development
Zwick, Detlev, (2012)
-
Die Web-Präsenz führender deutscher Industrieunternehmen
Mundorf, Norbert, (2001)
- More ...