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~language:"eng"
~person:"Diehl, Sandra"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Diehl, Sandra
Gierl, Heribert
Wansink, Brian
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Pauwels, Koen
13
Muehling, Darrel D.
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Reijmersdal, Eva A. van
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Boerman, Sophie C.
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Eisend, Martin
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Kareklas, Ioannis
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Matthes, Jörg
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Wu, Linwan
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Naderer, Brigitte
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Rosengren, Sara
9
Wilbur, Kenneth C.
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Bang Nguyen Viet
8
Chan, Kara
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Ghose, Anindya
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Ilicic, Jasmina
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Jeong, EunHa
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Sahni, Navdeep S.
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Terlutter, Ralf
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Wen, Taylor Jing
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Yoon, Hye Jin
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Arora, Nilesh
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Springer Fachmedien Wiesbaden
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Marketing : ZFP ; journal of research and management
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International journal of advertising : the quarterly review of marketing communications
3
Cutting edge international research
2
International advertising and communication : current insights and empirical findings
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Forschungsgruppe Konsum und Verhalten
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of current issues and research in advertising
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
3
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
4
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
5
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
6
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
7
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
8
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
9
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
10
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
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