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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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A systems perspective on markets : toward a research agenda
Vargo, Stephen L.; Koskela-Huotari, Kaisa; Baron, Steve; … - In: Journal of business research : JBR 79 (2017), pp. 260-268
Persistent link: https://www.econbiz.de/10011745311