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~language:"eng"
~person:"Fairlie, Robert W."
~person:"Kleinaltenkamp, Michael"
~person:"Kühl, Rainer W."
~type_genre:"Aufsatz im Buch"
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Fairlie, Robert W.
Kleinaltenkamp, Michael
Kühl, Rainer W.
Ratten, Vanessa
17
Adeola, Ogechi
13
Coombs, W. Timothy
12
Cirella, Giuseppe T.
10
Kotler, Philip
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Jin, Yan
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Gellynck, Xavier
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Dube, Mercy
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Advances in services marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International marketing and trade of quality food products
1
Quality management and process improvement for competitive advantage in agriculture and food ; 1
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
1
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
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ECONIS (ZBW)
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1
Dynamic capabilities in the food industry? : on the applicability of the evolutionary orientated resource based view of firm
Voigt, Tim
;
Kühl, Rainer W.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 211-222)
.
2007
Persistent link: https://www.econbiz.de/10003713212
Saved in:
2
Competencies of reconfiguration in product development : the case of convenience food
Voigt, Tim
;
Kühl, Rainer W.
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 507-517)
.
2008
Persistent link: https://www.econbiz.de/10003906031
Saved in:
3
Food quality signals and customer confusion : is there a relevance for the
marketing
of food products?
Kühl, Rainer W.
;
Schulz, Wiebke
- In:
Quality management in food chains : [EAAE Seminar on …
,
(pp. 221-230)
.
2007
Persistent link: https://www.econbiz.de/10003711393
Saved in:
4
Effects of setting quality standards in the food industry : some implementation issues ; extended abstract
Kühl, Rainer W.
-
1997
Persistent link: https://www.econbiz.de/10001328452
Saved in:
5
Effects of contractual terms on the balance of risk
Gribbohm, Imcke
;
Kühl, Rainer W.
- In:
Vertical relationships and coordination in the food …
,
(pp. 337-346)
.
1999
Persistent link: https://www.econbiz.de/10001420806
Saved in:
6
Marketing
elements for launching a new functional food product : a case of Indonesian market
Puspa, Jofi
;
Kühl, Rainer W.
- In:
International marketing and trade of quality food products
,
(pp. 167-184)
.
2009
Persistent link: https://www.econbiz.de/10003835814
Saved in:
7
Customer integration in business-to-business-
marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
Saved in:
8
Multistage
marketing
Kleinaltenkamp, Michael
;
Rudolph, Michael
;
Classen, Matthias
- In:
Business-to-business marketing management : strategies, …
,
(pp. 141-174)
.
2012
Persistent link: https://www.econbiz.de/10009532716
Saved in:
9
Building consumer's trust through persuasive interpersonal communication in a saturated market : the role of market mavens
Puspa, Jofi
;
Kühl, Rainer W.
- In:
Trust and risk in business networks : proceedings of …
,
(pp. 211-221)
.
2006
Persistent link: https://www.econbiz.de/10003655166
Saved in:
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