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Customers' propensity to leave a B-2-B relationship in health care marketing

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Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures

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Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures

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The impact of perceived innovativeness n maintaining a buyer-seller relationship in health care markets : a cross-cultural study

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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches

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Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...

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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches

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