This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held … in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the … world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing …

Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …