Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Patricia Rossi, editor
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Rossi, Patricia (ed.) |
| Publisher: |
Cham : Springer International Publishing |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Marktforschung | Market research |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | English |
| ISBN: | 978-3-319-47330-7 ; 3-319-47330-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639300