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Forecasting in marketing

Franses, Philip Hans - 2006

support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …

Persistent link: https://www.econbiz.de/10003338450

Special issue: New econometric models in marketing

Chintagunta, Pradeep K. (contributor); … - 2009

Persistent link: https://www.econbiz.de/10003825018

Introduction to the special issue on new econometric models in marketing

Chintagunta, Pradeep K.; Franses, Philip Hans; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 375-376

Persistent link: https://www.econbiz.de/10003825020

Forecasting in marketing

Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002239981

Modeling dynamic effects of promotion on interpurchase times

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701893

Econometric models in marketing

Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.

Persistent link: https://www.econbiz.de/10001634366

Deriving dynamic marketing effectiveness from econometric time series models

Horváth, Csilla (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001812014

Estimating dynamic effects of promotion on interpurchase times

Paap, Richard; Franses, Philip Hans - 1999

Persistent link: https://www.econbiz.de/10001432298

Econometric models in marketing

Franses, Philip Hans (contributor); … - 2002

Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …

Persistent link: https://www.econbiz.de/10012049576