Introduction to the special issue on new econometric models in marketing
Year of publication: |
2009
|
---|---|
Authors: | Chintagunta, Pradeep K. ; Franses, Philip Hans ; Paap, Richard |
Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 633941-4. - Vol. 24.2009, 3, p. 375-376
|
Subject: | Marketing | Ökonometrisches Modell | Econometric model |
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