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Forecasting in marketing
Franses, Philip Hans - 2006
support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
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Forecasting in marketing
Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
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Forecasting market shares from models for sales
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Econometric models in marketing
Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10001634366
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Econometric models in marketing
Franses, Philip Hans (contributor);  … - 2002
Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …
Persistent link: https://www.econbiz.de/10012049576
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Forecasting Market Shares from Models for Sales
Fok, D.; Franses, Philip Hans - 2010
Dividing forecasts of brand sales by a forecast of category sales, when they are generated from brand specific sales-response models, renders biased forecasts of the brands' market shares. In this paper we therefore propose an easy-to-apply simulation-based method which results in unbiased...
Persistent link: https://www.econbiz.de/10014031544
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Chapter 18 Forecasting in Marketing
Franses, Philip Hans - 2006
support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …
Persistent link: https://www.econbiz.de/10014023688