explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen … gemeinsam darauf ab, diese Forschungslücke zu schließen und weitere Forschung in der Schnittstelle von Technologie, Marketing …Although an increasing number of companies are already using or planning to implement AI for various marketing …

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …

Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in … dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility … skills, processes, and organizational features — that enable marketing agility. Based on 26 in-depth interviews with …

"This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers …

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises …: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 … The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing …