Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Christian Belz; Marcus Schögel; Torsten Tomczak (Hrsg.)
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Other Persons: | Belz, Christian (ed.) ; Schögel, Marcus (contributor) ; Tomczak, Torsten (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Innovation | Innovationsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 489 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Notes: | Literaturverz. S. 445 - 476 Beitr. teilw. dt., teilw. engl. |
| ISBN: | 3-8349-0282-9 ; 978-3-8349-0282-5 ; 978-3-8349-9186-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003389241