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~language:"eng"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Advertising effects"
~subject:"Warenkennzeichnung"
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Advertising effects
Warenkennzeichnung
Consumer behaviour
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Gierl, Heribert
Wansink, Brian
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Nayga, Rodolfo M.
19
Burton, Scot
15
Lusk, Jayson L.
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Pauwels, Koen
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Villas-Boas, Sofia
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Dahlén, Micael
10
Dodoo, Naa Amponsah
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Rosengren, Sara
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Taylor, Charles Raymond
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Bang Nguyen Viet
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Marketing : ZFP ; journal of research and management
9
Psychology & marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Canadian journal of agricultural economics : CJAE
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Sensory marketing : research on the sensuality of products
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
26
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1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Existing food habits and recent choices lead to disregard of food safety announcements
Cao, Ying
;
Just, David
;
Turvey, Calum Greig
;
Wansink, Brian
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 491-511
Persistent link: https://www.econbiz.de/10011453857
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
5
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
6
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
7
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
8
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
9
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
10
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
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