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~language:"eng"
~person:"Gupta, Sunil"
~subject:"Business"
~subject:"Economics / Management Science"
~subject:"banner ads"
~type:"article"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Introduction to theory and practice in
marketing
conference special section of
marketing
science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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