//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Hair, Joseph F."
~person:"Peter, Jerome Paul"
~subject:"Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Management
Marktforschung
29
Marketing
28
Market research
26
Marketingmanagement
16
Marketing management
14
Theorie
12
Theory
12
Verbraucherverhalten
10
Consumer behaviour
8
Konsumentenverhalten
8
Marketingforschung
5
Statistical method
5
Statistische Methode
5
Information technology
4
Informationstechnik
4
Partial least squares
4
Partielle kleinste Quadrate
4
Strategisches Management
4
Structural equation model
4
Strukturgleichungsmodell
4
Kleinste-Quadrate-Methode
3
Least squares method
3
Scientific method
3
USA
3
United States
3
Wissenschaftliche Methode
3
Consumer behavior
2
Einführung
2
Marketingstrategie
2
Produktentwicklung
2
Soziale Verantwortung
2
Statistical test
2
Statistischer Test
2
Strategische Planung
2
Supply Chain Management
2
structural equation modeling
2
Aufsatzsammlung
1
Befragung
1
Beziehungsmanagement
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliographie
1
Lehrbuch
1
Textbook
1
Language
All
English
Author
All
Hair, Joseph F.
Peter, Jerome Paul
Kotler, Philip
9
Chaffey, Dave
7
Cron, William L.
6
Dalrymple, Douglas J.
6
Winer, Russell S.
6
Aaker, David A.
5
Bruhn, Manfred
5
DeCarlo, Thomas E.
5
Homburg, Christian
5
Best, Roger J.
4
Hackley, Christopher E.
4
Swartz, Teresa A.
4
Walker, Orville C.
4
Bateson, John E. G.
3
Cavusgil, S. Tamer
3
Cohen, William A.
3
Doole, Isobel
3
Gilmore, Audrey
3
Hiam, Alexander
3
Keegan, Warren J.
3
Keller, Kevin Lane
3
King, David
3
Knight, Gary A.
3
Koschnick, Wolfgang J.
3
Lee, Jae Kyu
3
Lehmann, Donald R.
3
Liang, Ting-Peng
3
Metti, M. C.
3
Riesenberger, John R.
3
Schäfer, Wilhelm
3
Shaw, Stephen
3
Turban, Deborrah C.
3
Turban, Efraim
3
Wirtz, Bernd W.
3
Baack, Donald
2
Baines, Paul
2
Bartlett, Christopher A.
2
Blechschmidt, Jörg
2
Blem, Norman
2
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
2
Marketing
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2004
-
7. ed.
Persistent link: https://www.econbiz.de/10004779126
Saved in:
3
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2006
-
8. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004831130
Saved in:
4
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004886582
Saved in:
5
A Preface to marketing management
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->