Introduction to marketing
Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair
| Year of publication: |
2006 ; 8. ed., internat. student ed.
|
|---|---|
| Authors: | McDaniel, Carl D. ; Lamb, Charles W. ; Hair, Joseph F. |
| Publisher: |
Mason, Ohio : South-Western |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 736 S. : Ill., graph. Darst., Kt. 28cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2003 |
| ISBN: | 0-324-32380-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004831130