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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Ethical problems of marketing researchers
Hunt, Shelby D.; Chonko, Lawrence B.; Wilcox, James B. - 2009
Persistent link: https://www.econbiz.de/10003794825
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The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.; Hansen, Jared M. - In: The SAGE handbook of marketing theory, (pp. 111-126). 2010
Persistent link: https://www.econbiz.de/10003923094
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul; Beltramini, Richard F. - 2007
Persistent link: https://www.econbiz.de/10003540641