The rising interest in innovation studies as indicators of industry growth has resulted in the proliferation of research unpacking the elements that enable companies to learn and to innovate (Arthur De Little, 2001; Smith, 2000). In recent years the attention has been focused on knowledge-intensive...

Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...