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~language:"eng"
~person:"Jacoby, Jacob"
~type_genre:"Handbook"
~type_genre:"Sammlung"
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Consumer Attitudes, Willingnes...
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Consumer behaviour
9
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9
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8
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2
Markenrecht
2
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2
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Jacoby, Jacob
Sheth, Jagdish N.
58
Holbrook, Morris B.
14
Belk, Russell W.
12
Bettman, James R.
7
Zaltman, Gerald
7
Krishnan, Balaji C.
5
Wind, Yoram
4
Abeler, Johannes
2
Achtnicht, Martin
2
Benlian, Alexander
2
Christensen, Glenn L.
2
Clements, Michael P.
2
Cravens, David W.
2
Dahl, Stephan
2
Dobscha, Susan
2
Eagle, Lynne C.
2
Ehrlich, Evelyn
2
Fanelli, Duke
2
Hanlon, Annmarie
2
Hendry, David F.
2
Herr, Paul M.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Kahn, Barbara E.
2
Katz, Helen E.
2
Lewis, Alan
2
Lutz, Richard J.
2
Maas, Peter
2
Olson, Jerry C.
2
Pauwels-Delassus, Véronique
2
Pelsmacker, Patrick de
2
Schumann, Jan Hendrik
2
Shultz, Clifford J.
2
Sisodia, Rajendra
2
Spann, Martin
2
Taylor, Charles Raymond
2
Tuten, Tracy L.
2
Wiedmann, Klaus-Peter
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Legends in consumer behavior
9
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ECONIS (ZBW)
9
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1
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
2
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
3
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
4
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
5
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
6
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
7
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
8
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
9
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
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