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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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Strategic communications in Russia : public relations and advertising
Tsetsura, Katerina (ed.); Kruckeberg, Dean (ed.) - 2021
Persistent link: https://www.econbiz.de/10013182569
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This is PR : the realities of public relations
Newsom, Doug; Turk, Judy VanSlyke; Kruckeberg, Dean - 2010 - 10. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004937320