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~language:"eng"
~person:"Kipnis, Eva"
~subject:"Ethnische Gruppe"
~subject:"Marktforschung"
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Kipnis, Eva
Malhotra, Naresh K.
10
Hruschka, Harald
7
Kotler, Philip
7
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
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Peter, Jerome Paul
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Donnelly, James H.
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Parsons, Leonard J.
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Pride, William M.
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Sheth, Jagdish N.
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Wind, Yoram
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Cross, James S.
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Franses, Philip Hans
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Lehmann, Donald R.
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Rossi, Patricia
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Schultz, Randall L.
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Stremersch, Stefan
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Wieringa, Jaap E.
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Beckman, Theodore N.
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Bijmolt, Tammo H. A.
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Boyd, Harper W.
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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