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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin; Küster-Rohde, Franziska - In: Breaking new ground in theory and practice, (pp. 279-293). 2011
Persistent link: https://www.econbiz.de/10009380712
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Strategic communications in Russia : public relations and advertising
Tsetsura, Katerina (ed.); Kruckeberg, Dean (ed.) - 2021
Persistent link: https://www.econbiz.de/10013182569
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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This is PR : the realities of public relations
Newsom, Doug; Turk, Judy VanSlyke; Kruckeberg, Dean - 2010 - 10. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004937320