The effectiveness of publicity versus advertising : a meta-analysis
Martin Eisend; Franziska Küster
| Year of publication: |
2011
|
|---|---|
| Authors: | Eisend, Martin ; Küster-Rohde, Franziska |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 279-293
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Werbung | Advertising | Werbewirkung | Advertising effects | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380712