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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Market Research : The Process, Data, and Methods Using Stata
Mooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma - 2018
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive...
Persistent link: https://www.econbiz.de/10012397690
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Market research : the process, data, and methods using Stata
Mooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma - 2018
Persistent link: https://www.econbiz.de/10011660640
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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Measurement and research methods in international marketing
Sarstedt, Marko (ed.) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009356288
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In pursuit of understanding what drives fan satisfaction
Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; … - 2012
Persistent link: https://www.econbiz.de/10009732537
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832