Marketing accountability : a new metrics model to measure marketing effectiveness
Malcolm McDonald; Peter Mouncey
| Year of publication: |
2011 ; 1. publ. in paperback
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|---|---|
| Authors: | McDonald, Malcolm ; Mouncey, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Rentabilität | Profitability | Messung | Measurement | Marketingmanagement | Effizienz | Kontrolle |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 293 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Originally published: 2009. - Includes bibliographical references and index |
| ISBN: | 978-0-7494-6263-5 ; 0-7494-6263-9 ; 978-0-7494-6335-9 ; 978-0-7494-6335-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798768