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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
Cover Image
Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm (contributor); Simms, Jane (contributor) - 2001
Persistent link: https://www.econbiz.de/10004731931