Creating powerful brands
Leslie De Chernatony and Malcolm McDonald
| Year of publication: |
2003 ; 3. Aufl.
|
|---|---|
| Authors: | De Chernatony, Leslie ; McDonald, Malcolm |
| Publisher: |
Oxford [u.a.] : Elsevier Butterworth-Heinemann |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Produktmanagement |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVII, 467 S graph. Darst., Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1998 pbk. - : £20.99 : CIP entry (Sep.) |
| ISBN: | 0-7506-5980-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001780033