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~language:"eng"
~person:"Levinson, Jay Conrad"
~person:"McDonald, Malcolm"
~subject:"Management"
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Levinson, Jay Conrad
McDonald, Malcolm
Kotler, Philip
9
Chaffey, Dave
7
Cron, William L.
6
Dalrymple, Douglas J.
6
Winer, Russell S.
6
Aaker, David A.
5
Bruhn, Manfred
5
DeCarlo, Thomas E.
5
Homburg, Christian
5
Best, Roger J.
4
Hackley, Christopher E.
4
Swartz, Teresa A.
4
Walker, Orville C.
4
Bateson, John E. G.
3
Cavusgil, S. Tamer
3
Cohen, William A.
3
Doole, Isobel
3
Gilmore, Audrey
3
Hair, Joseph F.
3
Hiam, Alexander
3
Keegan, Warren J.
3
Keller, Kevin Lane
3
King, David
3
Knight, Gary A.
3
Koschnick, Wolfgang J.
3
Lee, Jae Kyu
3
Lehmann, Donald R.
3
Liang, Ting-Peng
3
Metti, M. C.
3
Riesenberger, John R.
3
Schäfer, Wilhelm
3
Shaw, Stephen
3
Turban, Deborrah C.
3
Turban, Efraim
3
Wirtz, Bernd W.
3
Baack, Donald
2
Baines, Paul
2
Bartlett, Christopher A.
2
Blechschmidt, Jörg
2
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USB Cologne (EcoSocSci)
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Marketing : a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
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2
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10004938130
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