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~language:"eng"
~person:"Liaukonyte, Jura"
~person:"Renault, Regis"
~type_genre:"Article in journal"
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Liaukonyte, Jura
Renault, Regis
Anderson, Simon P.
83
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Information content of advertising : empirical evidence from the OTC analgesic industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 355-367
Persistent link: https://www.econbiz.de/10010247710
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2
Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
; …
- In:
The Rand journal of economics
47
(
2016
)
4
,
pp. 1029-1056
Persistent link: https://www.econbiz.de/10011665458
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