Information content of advertising : empirical evidence from the OTC analgesic industry
Year of publication: |
2013
|
---|---|
Authors: | Anderson, Simon P. ; Ciliberto, Federico ; Liaukonyte, Jura |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 31.2013, 5, p. 355-367
|
Subject: | Information content | Advertising | Information-persuasion tradeoff | Content analysis | Informationswert | Information value | Werbung |
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