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~language:"eng"
~person:"Little, Vicki"
~person:"Salminen, Risto T."
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Little, Vicki
Salminen, Risto T.
Helm, Sabrina
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Industrial marketing management : the international journal for industrial and high-tech firms
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Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-743
Persistent link: https://www.econbiz.de/10008737511
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Macromarketing our way to a zero-carbon future
Helm, Sabrina
;
Little, Vicki
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 262-266
Persistent link: https://www.econbiz.de/10013257866
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