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~language:"eng"
~person:"Ma, Shuang"
~person:"Zhang, Qiyuan"
~subject:"Supplier relationship management"
~subject:"Wissenstransfer"
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Marketing in China
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Supplier relationship management
Wissenstransfer
Beziehungsmarketing
6
Lieferantenmanagement
6
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
China
3
Customer integration
3
Kundenintegration
3
New product development
3
Produktentwicklung
3
Betriebliche Wertschöpfung
2
Brand image
2
Brand management
2
Contract
2
Crowdfunding
2
Customer value
2
IT capability
2
Kundenwert
2
Markenführung
2
Markenimage
2
Project management
2
Projektmanagement
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Social Web
2
Social web
2
Value creation
2
Vertrag
2
Virtual brand communities
2
Advertising effects
1
Ambiguity
1
Appeals
1
Backers
1
Brand self-congruence
1
CPC
1
Community rewards
1
Competitive advantage
1
Confidence
1
Contract flexibility
1
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6
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English
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Ma, Shuang
Zhang, Qiyuan
Wang, Yonggui
15
Wang, Na
4
Li, Dahui
2
Li, Xia
2
Wu, Jianfeng
2
Bu, Huimei
1
Cui, Victor
1
Fang, Eric
1
Gu, Huimin
1
Hampson, Daniel P.
1
Han, Myat Su
1
Hong, Aoran
1
Hua, Ying
1
Jiang, Ling
1
Lee, Jongkuk
1
Li, Sichao
1
Liu, Matthew Tingchi
1
Ping, Yuan
1
Sheng, Shibin
1
Shi, Guicheng
1
Shi, Mengting
1
Tian, Qinghong
1
Wang, Mengyang
1
Wu, Guoying
1
Xiao, Xiaohong
1
Yang, Zhilin
1
Zhang, Lu
1
Zhao, Chunxia
1
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Emerging markets, finance and trade : EMFT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of knowledge management
1
Journal of marketing
1
Journal of operations management
1
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ECONIS (ZBW)
6
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1
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
2
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
3
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance and trade : EMFT
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
4
Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang
;
Zhang, Qiyuan
;
Wang, Yonggui
;
Sheng, Shibin
- In:
Journal of operations management
46
(
2016
),
pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
Saved in:
5
Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Wang, Na
;
Ma, Shuang
;
Wang, Yonggui
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10013206333
Saved in:
6
How does IT capability affect knowledge acquisition in the presence of a dominant supplier?
Ma, Shuang
;
Li, Dahui
;
Wang, Yonggui
;
Han, Myat Su
- In:
Journal of knowledge management
27
(
2023
)
8
,
pp. 2090-2112
Persistent link: https://www.econbiz.de/10014430549
Saved in:
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