Mejía-Trejo, Juan; Sanchez-Gutierrez, Jose; Haro-Beas, … - 2014
The Knowledge Management (KM) improves the innovation in the firms based on information (OECD, 2003). Gebert, Geib, Kolbe, & Riempp, (2013) showed the sense of information: for, from and about the customers, that increase the market opportunities; this is called Customer Knowledge Management...