Narrow search
Showing 1 - 5 of 5
Cover Image
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Cover Image
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Cover Image
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Cover Image
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 103 (2022), pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Cover Image
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 92 (2021), pp. 321-331
Persistent link: https://www.econbiz.de/10012491089