Narrow search
Showing 1 - 5 of 5
Cover Image
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
Cover Image
The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
Cover Image
The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul; Beltramini, Richard F. - 2007
Persistent link: https://www.econbiz.de/10003540641
Cover Image
Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
Cover Image
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354