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~language:"eng"
~person:"Peter, Jerome Paul"
~subject:"Management"
~subject:"United States"
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Peter, Jerome Paul
Kotler, Philip
19
Aaker, David A.
11
Chaffey, Dave
8
Day, George S.
8
Best, Roger J.
7
Hawkins, Del I.
7
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Jones, D. G. Brian
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Perreault, William D.
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Sheth, Jagdish N.
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Walker, Orville C.
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Zaltman, Gerald
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Zikmund, William G.
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3
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3
Butman, John
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McGraw-Hill/Irwin series in marketing
1
Quantitative marketing techniques and analyses
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
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2
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
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3
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
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4
A Preface to marketing management
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
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5
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
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