Extent: | XIX, 554 S Ill., graph. Darst 27 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | English |
ISBN: | 978-0-07-340476-9 ; 0-07-340476-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881387