Purpose – Most alcohol education programs are designed by experts, with the target audience largely excluded from this …, aged between 14-16 years old, who had participated in Game On: Know Alcohol, a program developed by experts to address … substantially from the expert-driven Game On: Know Alcohol program recently trialed. The results indicate that adolescents prefer …

Purpose This paper aims to examine the socialization of alcohol through a reflective writing task within a social … marketing program delivered to adolescents. The aim was to elicit adolescents’ experiences and perceptions of alcohol and … investigate cognitions, emotions, attitudes’ and behaviors regarding alcohol. Design/methodology/approach This study used a …