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~language:"eng"
~person:"Salminen, Risto T."
~person:"Tolsdorf, Julia"
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Salminen, Risto T.
Tolsdorf, Julia
Helm, Sabrina
27
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Australasian marketing journal
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Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships
Helm, Sabrina
;
Garnefeld, Ina
;
Tolsdorf, Julia
- In:
Australasian marketing journal
17
(
2009
)
2
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003886488
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Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-743
Persistent link: https://www.econbiz.de/10008737511
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