Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships
Year of publication: |
2009
|
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Authors: | Helm, Sabrina ; Garnefeld, Ina ; Tolsdorf, Julia |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 2, p. 69-74
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Subject: | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Empirische Methode | Empirical method |
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