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Exploring front-line employee contributions to service innovation
Karlsson, Jenny; Skålén, Per - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1346-1365
Persistent link: https://www.econbiz.de/10011409338
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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Firm-brand community value co-creation as alignment of practices
Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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Collective-conflictual value co-creation : a strategic action field approach
Laamanen, Mikko; Skålén, Per - In: Marketing theory 15 (2015) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10011492813
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733