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~language:"eng"
~person:"Thomas, Brychan"
~subject:"Brand management"
~type_genre:"Fallstudie"
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Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
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