Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Yao, Dai"
~subject:"live streaming"
~subject:"revenue management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Human judgement is heavy taile...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
live streaming
revenue management
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Saatgut
2
Seed
2
Social Web
2
Social web
2
Spillover effect
2
Spillover-Effekt
2
Theorie
2
Theory
2
social media
2
video analysis
2
Aggregation
1
Aktienmarkt
1
Arbeitsangebot
1
Autovermietung
1
Car leasing
1
Clustering coefficient
1
Customer integration
1
Decision under uncertainty
1
Digital platform
1
Digitale Plattform
1
Einkommen
1
Emotion
1
Entscheidung unter Unsicherheit
1
Estimation
1
Estimation theory
1
Experten
1
Experts
1
Forecast
1
Forecasting model
1
Income
1
Information diffusion
1
Kaufentscheidung
1
Kundenintegration
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Yao, Dai
Chen, Xingyu
2
Grewal, Rajdeep
1
Lin, Yan
1
Lobo, Miguel Sousa
1
Lu, Shijie
1
de Véricourt, Francis
1
more ...
less ...
Published in...
All
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
2
Happiness begets money : emotion and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
