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~language:"eng"
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Zaltman, Gerald
Kotler, Philip
13
Solomon, Michael R.
11
Askegaard, Søren
8
Bamossy, Gary J.
7
Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Foxall, Gordon R.
6
Tadajewski, Mark
6
Jones, D. G. Brian
5
Kanuk, Leslie Lazar
5
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Olson, Jerry C.
5
Peter, Jerome Paul
5
Schiffman, Leon G.
5
Sheth, Jagdish N.
5
Belk, Russell W.
4
Engel, James F.
4
Fritz, Wolfgang
4
Hogg, Margaret K.
4
Kassarjian, Harold H.
4
Montgomery, David B.
4
Mooij, Marieke K. de
4
Robertson, Thomas S.
4
Silverstein, Michael J.
4
Vacić, Aleksandar M.
4
Albaum, Gerald S.
3
Bearden, William O.
3
Best, Roger J.
3
Blackwell, Roger D.
3
Blythe, Jim
3
Bryson, Phillip J.
3
Butman, John
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
East, Robert
3
Gbadamosi, Ayantunji
3
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Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Journal of marketing management : MM
1
Legends in marketing
1
Theories in marketing series
1
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
2
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1
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10001684836
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
4
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
5
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
6
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013489935
Saved in:
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