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~language:"eng"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"SME"
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Betriebliche Wertschöpfung
SME
Marketing management
24
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
17
Australia
14
Australien
14
Brand management
14
Firm performance
14
Markenführung
14
Unternehmenserfolg
14
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13
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13
Innovationsmanagement
13
Service quality
13
Beziehungsmarketing
12
New product development
12
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12
Relationship marketing
12
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Ressourcenorientierter Ansatz
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10
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O'Cass, Aron
12
Sok, Phyra
6
Ngo, Liem Viet
3
Li, Yuan
1
Miles, Morgan P.
1
Siahtiri, Vida
1
Sok, Keo Mony
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Song, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Australasian marketing journal
1
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
International small business journal : researching entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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1
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
2
Anatomy of value and value-driven processes in business organisations
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008662678
Saved in:
3
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
4
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
5
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
6
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
Saved in:
7
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
8
Anatomy of service innovation : introduction to the special issue
O'Cass, Aron
;
Song, Michael
;
Li, Yuan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198
Saved in:
9
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
10
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
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