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SOME BASIC SKILLS FOR SUCCESSFUL PERSONAL SALES

Banabakova, Vanya Kuzdova - In: The AMFITEATRU ECONOMIC journal 8 (2006) 19, pp. 27-33

As one of the instruments of the promotional mix, personal sales are related to the strategy and purposes of the promotional policy and directed to stimulating and enhancing of sales of offered goods and services. Making a deal is the main goal of personal sales. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10005453860

Sustaining linkages to high value markets through collective action in Uganda: The case of the Nyabyumba potato farmers

Kaganzi, Elly; Ferris, Shaun; Barham, James; Abenakyo, Annet - International Food Policy Research Institute (IFPRI) - 2008

requires significant upgrading in terms of product quality, more secure supply chains, and more efficient marketing and …, organizational, financial, and marketing levels, and meet many of the classical conditions associated with collective action based on …

Persistent link: https://www.econbiz.de/10004970635

Changing governance in the EU milk supply chain

Krol, Noortje; Polman, Nico; Peerlings, Jack; Nikolov, … - Leibniz-Institut für Agrarentwicklung in … - 2010

With the 2008 EU's CAP reform the governance of the EU's dairy sector changes. This paper focuses on governance structures between dairy farms and milk processors. To get insight in regional differences within the EU, a literature research and interviews are conducted in three case study areas,...

Persistent link: https://www.econbiz.de/10009370735

Customer Base Analysis: Partial Defection of Behaviorally-Loyal Clients in a Non-Contractual FMCG Retail Setting

BUCKINX, W.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2003

retailer we show that future partial defection can be successfully predicted. Similar to direct-marketing applications, we find …

Persistent link: https://www.econbiz.de/10004982894

Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments

LARIVIÈRE, B.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2007

services providers to invest in youth marketing. More specifically, the effectiveness of these investments is evaluated in … constructs of youth marketing and contrasts their impact against the best deal when youngsters decide to move in together and … behaviour during crucial lifetime events such as moving in together, (ii) not all youth marketing investments are equally …

Persistent link: https://www.econbiz.de/10004982954

Predicting Online Purchasing Behavior

BUCKINX, W.R; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2003

This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection...

Persistent link: https://www.econbiz.de/10004983029

Biosafety at the crossroads: An analysis of South Africa's marketing and trade policies for genetically modified products

Gruère, Guillaume P.; Sengupta, Debdatta - International Food Policy Research Institute (IFPRI) - 2008

analyze the marketing and trade policies for GM products in South Africa that have been successful in the past and critically … marketing side, we show that although non-GM maize segregation has been successful so far, it has generated some adjustment … limited public demand. Therefore, there is a clear movement toward more costly and rigid trade and marketing regulations for …

Persistent link: https://www.econbiz.de/10005038043

Smallholders' commercialization through cooperatives: A diagnostic for Ethiopia

Bernard, Tanguy; Gabre-Madhin, Eleni Z.; Taffesse, … - International Food Policy Research Institute (IFPRI) - 2007

"This paper examines the impact of cooperatives on smallholder commercialization of cereals, using detailed household data from rural Ethiopia. We review the involvement of cooperatives, in terms of who participates and where they are located. We then use the strong government role in promoting...

Persistent link: https://www.econbiz.de/10005038084

Prominence and Consumer Search

Armstrong, Mark; Vickers, John; Zhou, Jidong - Department of Economics, Oxford University - 2008

This paper examines the implications of "prominence" in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers. If there are no systematic quality differences among firms, we find that the prominent firm will charge a lower price than...

Persistent link: https://www.econbiz.de/10005047713

When Does the Price Affect the Taste? Results from a Wine Experiment

Almenberg, Johan; Dreber, Anna - Economics Institute for Research (SIR), … - 2009

supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …

Persistent link: https://www.econbiz.de/10004964396