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marketing. Given the fact that this process is influenced by a diverse range of factors, it is necessary to research and report … marketing-mix tactics in accordance with specific conditions set out by the local markets. Some of the huge problems in the … transition economies are closely connected with education and practice connected to the global marketing issues. It is very …
Persistent link: https://www.econbiz.de/10005200649
shows the existence of many problems. Mainly the problems are connected with the weak marketing and advertising national …
Persistent link: https://www.econbiz.de/10005220142
sophisticated demand and the changes in the process of marketing, management and application. This paper focuses on modern trends on … the tourist market and the necessity to apply the knowledge of modern management and marketing. …
Persistent link: https://www.econbiz.de/10005220154
In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers …
Persistent link: https://www.econbiz.de/10005150829
This paper develops a more accurate and robust baseline sales (sales in the absence of price promotion) using Dynamic Linear Models and a Multiple Structural Change Model (DLM/MSCM). We first discuss the value of utilizing aggregated (chain-level) vs. disaggregated (store-level) point-of-sale...
Persistent link: https://www.econbiz.de/10005260564
of public funds. I will start this paper analyzing the ethical problems in applying fundraising and marketing in general …
Persistent link: https://www.econbiz.de/10009322924
marketing isadded, things tend to become more complex, and, definitely, more complicated. The paperintends to answer, based on … meaning of the sustainabledevelopment of a local community? Does marketing contribute to and support the … the concept of marketing of the local communitiesand for the identification of the ways this concept may be employed in …
Persistent link: https://www.econbiz.de/10009395338
The value chain analysis of ths report focused on smoked marine fish- overwhelmingly the most important fish product originating in Western Region, Ghana. Smoked fish from Western Region is mainly destined for the domestic market where demand is very strong. Small quantities of smoked fish are...
Persistent link: https://www.econbiz.de/10009399231
Although marketing implementation within public services domain is considerable, and obstacles can often occur, the … favorable consequences of the marketing reform in this sector are particularly important. The paper presents also the … characteristics of marketing mix, and refers to the three levels of public sector, which requires implementation of marketing, giving …
Persistent link: https://www.econbiz.de/10009416274
The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis. Descriptive statistics such as means, frequencies, ANOVA tests and...
Persistent link: https://www.econbiz.de/10009421401