Predicting Online Purchasing Behavior
Year of publication: |
2003-09
|
---|---|
Authors: | BUCKINX, W.R ; POEL, D. VAN DEN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | Marketing | Forecasting | E-commerce | Classification | Clickstream data | Customer Relationship Management |
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