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Bayesian Network Classifiers for Identifying the Slope of the Customer - Lifecycle of Long-Life Customers
BAESENS, B.; VERSTRAETEN, G.; POEL, D. VAN DEN; … - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2002
. Consequently, marketing practitioners are currently often focusing on retaining customers for as long as possible. However, recent … findings in relationship marketing literature have shown that large differences exist within the group of long-life customers …'s future spending evolution that might improve relationship marketing decision making. In this study, from a marketing point of …
Persistent link: https://www.econbiz.de/10004982848
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CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT
Assoc. Prof. Adriana Scriosteanu Ph. D.; Prof. Daniela … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 7-7
that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more … market and then build and protect its competitive position. Traditional marketing has focused on the final consumer seeking …
Persistent link: https://www.econbiz.de/10009143792
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CULTURAL ISSUES IN WEBSITE DESIGN. A EUROPEAN PERSPECTIVE ON ELECTRONIC COMMERCE
Asimionoaei, Claudia - In: CES Working Papers 1(1) (2009) September, pp. 17-22
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10008740753
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Segment selection by relationship strength
Schijns, Jos M.C.; Schröder, Gaby J. - Maastricht : METEOR, Maastricht Research School of … - 1995
Relationship management is becoming more important, also in direct marketing. Measuring the strength of relationships …
Persistent link: https://www.econbiz.de/10005304780
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The Impact Of Need For Social Affiliation And Consumer Relationship Proneness On Behavioural Intentions - An Empirical Study In A Hairdresser’s Context
Odekerken-Schröder, Gaby; Bloemer, Josée; Kestens, Leen - Maastricht : METEOR, Maastricht Research School of … - 2002
This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a...
Persistent link: https://www.econbiz.de/10005304798
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The Role of Corporate Image and Extension Similarity in Service Brand Extensions
Ruyter, Ko de; Wetzels, Martin - Maastricht : METEOR, Maastricht Research School of … - 2000
In this article we examine the role of corporate image in extending service brands to new and traditional markets in the telecommunications sector. With regards to corporate image, service brand extensions are primarily associated with innovation-related attributes, such as order of entry (i.e.,...
Persistent link: https://www.econbiz.de/10005304854
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Cooperating For Service Excellence In Multi-Channel Service Systems: An Empirical Assessment
Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - Maastricht : METEOR, Maastricht Research School of … - 2003
In today’s technological environment, rapid advances have considerably increased the number of service delivery options available to companies. Consequently, in addition to the traditional network of channel intermediaries, many firms have established Customer Interaction Centers (CICs) to...
Persistent link: https://www.econbiz.de/10005304857
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An Assessment of Measurement Invariance between Online and Mail Surveys
Deutskens, Elisabeth; Ruyter, Ko de; Wetzels, Martin - Maastricht : METEOR, Maastricht Research School of … - 2005
One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and …, we empirically examine the equivalence of online and traditional mail surveys in a marketing context. …
Persistent link: https://www.econbiz.de/10005304887
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Consumer Preferences for Mass Customization
Dellaert, Benedict G.C.; Stremersch, Stefan - Maastricht : METEOR, Maastricht Research School of … - 2004
Increasingly, firms allow consumers to mass customize their products. In this study, the authors investigate consumers’ evaluations of different mass customization configurations when asked to mass customize a product. For instance, mass customization configurations may differ in the number of...
Persistent link: https://www.econbiz.de/10005304906
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Investments In Consumer Relationships - A Critical Reassessment And Model Extension
Odekerken- Schröder, Gaby; Wulf, Kristof de; Kenhove, … - Maastricht : METEOR, Maastricht Research School of … - 2002
investigating retail investments in consumer relationships. Their initial model relates four types of relationship marketing efforts …
Persistent link: https://www.econbiz.de/10005304907