Investments In Consumer Relationships - A Critical Reassessment And Model Extension
Year of publication: |
2002
|
---|---|
Authors: | Odekerken- Schröder, Gaby ; Wulf, Kristof de ; Kenhove, Patrick van |
Institutions: | Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization |
Subject: | marketing |
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